Home Diaries #1: Thus Far 06 February 2020

I’ve always followed Curtis Herbert’s great Slopes Diaries series that talks through his thought process and growth of his app business over time. I’ve loved how he shared so many details that others shy away from such as real numbers, marketing tips and more, so I’ve decided to follow in his footsteps and do the same.

I’m going to start by following Curtis’ lead by sharing a few charts with actual numbers.

Lifetime Sales


Key Events

Sales by Product

Sales by Product

As with all apps, sales started out slow with the outlook of them ever taking off being low. HomeCam was available on the App Store for several months before it gained any traction within the market. Using the springboard that the HomeCam for TV launch gave, I followed quickly with more apps and updates to build momentum which helped with the bottom line of the business.

With my app portfolio now consisting of a total of four, all HomeKit related, I’m in a fairly contained niche.

Being in such a small niche and community has led to sustainable sales over time to keep updates shipping. The majority of my sales come from the known update cycle and the press that can come with that cycle.

I’ve recently started to look into ASO to grow my reach in the market further along with other possibilities such as Search Ads. I’m unsure where these will lead at the current time, but it is always worthwhile to try new methods to gain growth.

Revenue wise, app sales grew by 20% in 2019 over the 2018 sales and I’m aiming to grow sales by 20% again in 2020.

2020 will bring a lot of app updates and new ideas. I cannot wait.